What are we doing at ESPN? You landed the first Super Bowl on your air and the first move is a creator network to tell that story in authentic ways. Kaitee Daley said it out loud, which means the campaign is other people's followings. That's the pose. The game is the product. The borrow is the campaign. Don't play us with authentic.
Sports⚡ MEDIUM 68
ESPN Hired Creators to Sell Its First Super Bowl
The first Super Bowl on ESPN. The plan is other people's followings.
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